Voice Search: the future of search engine optimization

From the point of search engine optimization voice search queries do not get much attention. Internet users have traditionally preferred to type your query in the search bar, in order to avoid errors.

However, speech recognition technology is becoming more accurate and reliable, and can seriously affect the future development of search algorithms

Voice Search now

There are several types of voice search functions available to date. Google is offered the first voice search function, users can access it using the microphone icon however, inconspicuously located on the site that it rarely pay attention.

With this convenient feature, users not need to type anything by saying your search query loud out to run the search process.


In addition, voice search exists in a virtual personal assistant like Siri application used in Apple products. Over the past few years significantly complicated the application functionality, and now Siri can not the only voice search for the network, but also help users to organize tasks and to store information.

By Google data, as of now 55% of children and 40% of adults are using voice search. This number of users even with a stretch be called by an overwhelming majority, but the figures clearly increased compared to what we saw five years ago.

Essential features voice search

User intentions that accesses the voice search is usually different from the user’s intentions, applying traditional search. Similarly, although the same basic algorithm for both voice and for traditional search, there are certain types of queries with which it is most often associated voice search. Understanding these differences will help you prepare for the needs of the audience, preferring to use voice search, and adjust your strategy.

Keywords losing ground

Google is constantly working to reduce the importance of keywords, because too many search engine marketers interested in optimizing their excessive content, and few webmasters pay attention to the creation of content that would be useful to ordinary users. The update of Panda algorithm, the implementation of which began in 2011, it has struggled with this approach. From SERPs gradually excluded results based only on relevant keywords, preference was given to more sophisticated methods of filling the pages of issue relevant results.

With the introduction of voice search keywords continue to lose relevance. Instead of typing in a search string a few words, the user pronounces the request entirely, usually using the phone’s microphone. Of course, this method involves the use of natural spoken language, whereby there are unique and various queries. In processing such requests, search engines no longer need to rely on keywords, instead, preference is given to sites with content that matches the user’s request.

The significance of semantic search


Hummingbird algorithm Update which appeared in 2013, brought a new element to the world of search engines – semantic context. Unlike keyword search and contextual search, which was originally proposed by Google, semantic search technology involves analysis of the language in terms of its natural use, ie recognition not of the search query, and its meaning. It may seem that there is no big difference, but for search marketing professionals implications were staggering.

Semantic search has become one of the last nails in the coffin of search engine optimization, which is based only on keywords. Preference is now given to those sites that provide ready-made answers to frequently asked questions or offer solutions to common problems. After a successful search – it ultimately determining that the user needs, and the provision of relevant information. For search engine marketers, this means creating content for niche topics and the use of the texts long key phrases written in a natural spoken language.

In the future, voice search will increase the importance of semantic search in the first place because the users will use a conversational style to enter search queries. Queries will find an interactive form, and search assistants like Siri will be able to join in the conversation, to support such a dialogue.

There is a growing need for operational search

the days are gon when the Internet search has been possible only in specially designated areas. Now we can perform a search at any time in any place practically without delay. On the use of mobile devices to text input is inconvenient because of the small screen, in addition, they are often used on the move, so the voice search is becoming an increasingly popular choice of users on the move. Users that access the voice search, are usually looking for something that will help meet their immediate needs, such as:

  • Find the nearest restaurant, shop, etc.
  • Get practical advice and guidance.
  • Promptly obtain information on specific dates or figures.

This means that the increase in voice search can match the growth in demand for content that provides ready answers to questions or offering prompt solution.

What awaits us in the future?

It is difficult to say how many technological advances in the field of voice search is waiting for us in the near future. Just a few years of voice search technology may well become much more advanced and widespread than it is now, and become a priority way to search for the most people. Permanent work on the development of Apple Siri application and development of miniature mobile devices such as the Apple Watch the clock, shows that the future belongs to integrated contactless solutions.

Although it is impossible to predict all the features voice search, it can be assumed that its basic principles will continue to evolve in the same direction: the key words will lose its significance, semantic search will receive priority, people will use voice search to address urgent short-term problems.

Most likely, some of the features voice search will change so as to analyze user needs and provide immediate answers ready, rather than generate long pages of search results, as it does now. Google Knowledge Base (Knowledge Graph) now points to this and all decreasing in size mobile devices like watches Apple Watch, obviously, would benefit from the SERPs in a “question and answer” format. If the development is really going in this way, search engine optimization as the industry continues to evolve rapidly.

What can be done now?

Assume that search engine optimization will still be vital over the next few years if you want to attract that part of the audience that uses voice search, make a few additions to its current strategy:

  • Build more content, giving ready answers to questions. Offer users a very specific information, preferably in the form of questions and answers, such as “how to change the oil in the mower” or “how to choose the microwave.”
  • Forget about the keywords. Instead of thinking about the higher positions in the search results, focus your attention on the fact that it is to offer information to users on those topics in which they are most interested.
  • Start the online forum. With it, you will be able to stimulate the natural dialogues and exchanges, so that will increase the value of your site in terms of semantic search and natural way will be the theme (again, in the “question and answer” format), in search of which users will come to your website .

Follow the evolution of voice search technology! Perhaps its development will determine the future of online searching.