Videos are increasing bandwidth to an increasingly important medium in online marketing. This also has Facebook detected and acquires the platform Quickfire a specialist for optimized video transmission. At the same time, according to statistics exceeds the number of Facebook Posts with videos uploaded directly the number of posts that link to YouTube videos.
The Internet access of consumers are indeed faster, but this is counteracted by a tremendous growth of published content. In particular, high quality videos are very demanding in terms of bandwidth. This is likely one of the main reasons for the acquisition of the QuickFire platform by Facebook have been because the company from San Diego in the United States has specialized to transmit video without quality loss with lower data volume.