Data Insight: in early 2016 the Indian e-commerce market grew several times faster than in 2015

According to research company Data Insight , the growth of the average daily number of online orders from major Indian electronic stores was 14% at the beginning of 2016 – 30%. This is much better indicators of 2015, when the number of orders for the whole year increased by only 8%.

According to the Insight the Data , in February 2016 the average daily increase in the number of online orders from major Indian Internet stores was 14% compared with February 2015. Of the stores , outside the top 200 , 67% were able to increase their sales , including almost one in four ( 23%) achieved a more than 1.5-fold increase.

Even higher – about 30% – was growth in January 2016 compared with the same period a year earlier. The study’s authors attribute this fact to the fact , that in the past year after a sharp devaluation of the ruble against the dollar buyers no money left , and in shops – products.

Highest Data Insight for data growth rates shown online retailers of children’s products and toys , some players have increased the number of orders 2-4 times a month.

How to create a multilingual website from an SEO perspective

The vast majority of SEO in Internet advice applies to websites in English with an emphasis on the United States. England and Australia can give some advice on the regional promotion, but the fact remains, advice on promotion of multilingual and foreign websites are very few.

Peace, and in particular for Internet becomes international. Your site may have people of other countries who speak other languages. More and more companies want to work in several regions with the help of multilingual sites. The question arises, how to properly use of SEO, to succeed among a multilingual audience? In other words, it does not violate Google’s policies, using more than one language?

Map

The first thing you need to do – identify target regions and languages. For example, if you live in the northern US, it would be advantageous to provide a French version of the pages to Canadians. You live in the southern states, and there resides a large part of the Spanish-speaking population. Can you focus on the promotion throughout Europe, where it is necessary to rely on the French, Spanish, German, Italian, Russian, etc.? Or do you do the technique, and you can get traffic from numerous Asian countries?

Choose your target locations and languages, which are planning to develop the project.

domain

You have several options when it comes to your domain name.

ccTLD – top-level domains for countries. You have to create multiple sites for each country. For example, you will own www.mybusiness.com, www.mybusiness.fr and www.mybusiness.de. «.com» In the address is replaced by the .co .uk or for the sake of clarity, the region where the site is. This method is very convenient in location targeting and allows you to maintain a separation between each version of the site. There will be no confusion as to which version of the site the user should see. On the other hand, the promotion and maintenance of several sites is expensive, and in some countries, the site must meet certain requirements to obtain the Domain ccTLD.

gTLD Subdomains are a simple way to utilize generic top-level domains. In the example of fashionable cause us.mybusiness.com, fr.mybusiness.com and de.mybusiness.com. You can use Google Webmaster Tools, to easily adjust the geo-targeting, and you can separate the location of the server from the sub-domains for a more rapid response of each version of the site. On the other hand, the value of some of the sub-domains may be unclear.

gTLD Catalogues another opportunity to specify the regions in the URL. In this case, addresses for different regions will look like this: www.mybusiness.com/de/и www.mybusiness.com/fr/. This method is also simple and easy to adjust your location targeting. On the other hand, you can not use a different host for each directory. Some users may not recognize the country code and take over part of the sub-URL.

The choice of method depends on the business and, in many ways, on your investment budget. If you have the ability to support multiple sites using a ccTLD – this is probably the best choice. Otherwise, the choice depends on how you important speed server response. But if you’re trying to track multiple domains one system analysts, top-level domains can cause complications.

If your goal is specific country, you can use the tools for webmasters and I target without the need for special domains.

Note the gTLD

Common top-level domains are diverse, although most companies choose a standard .com. In fact, you can find .aero, .coop, .int, .mil, .name and others. Your choice is not limited to strictly one embodiment;sometimes buy alternative domain names and redirecting to the desired page is a great way to avoid confusion. In addition, regional domains .eu and .asia perceived by Google as a common top-level domains, and not related to a specific region.

Location server

Often referred to factor in SEO is time website response. In years past, the best way to reduce the response time in a foreign region, was to buy a place on the appropriate server. Today, it is not always the case. Many web hosts use special technology to accelerate the response, regardless of the physical location of the server. Cloud content distribution has reduced the need for worrying about the physical location of the server. The only kind of industry, which still have to worry about – it is high-frequency trading, where the loss of even microseconds may affect the income directly.

coding Specificity

Site pages to a specific domain of informing the user, the region where the content. However, on its own URL-address is not always accurately shows the search area system. This is especially true for sites that use the top-level URL is the country code domains. Such cases are rare, but that you need to know.To tell search engines the region where the active content, you must implement the code of the country in this part of the site.

Usually, the prescribed special HTML code in the header of each page. Consider again the example of www.mybusiness.com, as the basic version of the site. To direct Google to the French version of the site, you will need to insert between the opening and closing tag <HEAD> the following code: <link rel = “alternate” hreflang = “fr” href = www.mybusiness.com / fr />. This code shows the search engine that the link refers to an alternate version of the page in French. </ HEAD>

It is important to note that there are several variations of the code for each country. You can find them in Google Webmaster Support.

Multilingual sitemap

Creating a multilingual site map is another way of how to help the search engine to the definition of the content of regionality. This method works for both search engines and users, if you configure the card correctly.

The first option – HTML site map. It will be a visible page, which includes links to each separate part of your website or the content. You can create one such page for each language, a little changing your main site map. You will need to use the tag rel = “alternate”, to indicate the alternate language version of the page.

The second option is XML. XML Sitemap is created specifically for the search engines and is not displayed to users. It is a simple list of pages on your site, also using the tag rel = “alternate”, to identify the various language versions of a page.

Why a rel = “alternate”?

You must use the tag rel = “alternate”, primarily for two reasons. Firstly, to tell the Google, what version of the page to show a particular user. Spanish If the user is looking for your site, you want him to see the site in Spanish, and not the English version.

The second reason lies in SEO. Duplicate content is a big problem for webmasters and using rel = “alternate” duplicates can be made legitimate. That is, the search engine will not punish you. In the developing world of e-commerce investment in multi-language sites is a good idea for business development. Using rel = “alternate” You can protect your site from the sanctions.

 

Accelerated Mobile Pages from Google

A slowly loading web page will annoy the mobile user, No one wants to wait for downloading. Unfortunately the modern web pages are not as simple as before. The user have to wait for what they need to download until loaded advertising, widgets, comments and  rich media files. It makes the sense like from a 3G connection to LTE and back.

To cope with this problem, Google introduced Accelerated Mobile Pages (AMP). This open source initiative should accelerate the mobile Internet through the use of a new scheme which is based on existing technology.

AMP HTML code to run on Google News and other products of the company. At launch, a little less than 30 publishers have decided to participate in the project. Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first wave of partners.

Google works with partners to create sites with content sites, distribution and advertising. Content providers can find the original technical specification on GitHub. You can also try out the business version by opening g.co/ampdemo  with the mobile version of Chrome.

Google+ Profile outranked Google for its Brand Keyword

In Egypt a repairman was founded a sudden state of people as one of the most searched for men in his country. If anyone search in google from an Egyptian system got a page belonging to particular business man in first result in spite of that he dint include any keywords and related ways. In this google plus he has received more than five million views. Google is looking into the issue which occurs to have been fixed.

The strange behavior was not covered by a digital marketer from Egypt, who wrote up his findings the occupations platforms medium. Then he contacted MR.EI-TOONY who said that he had not done anything to support his page. In a thing that is known, other than language increases in number of phone calls he had received to seen the fact of his new ranking.

So the people will think I am the mother company of google. That is great he ever told.

Act of Outranking Google

There are many cunning acts that firm cam nothing to increases their rankings priority and seo firms offers a Varity of algorithms, keyword optimization and finding out the lowest links that will move firms up the rankings. Nobody should be not possible to out rank google for their own name on their search engine detail about how he can find the enterd a google search results page for his username into the Google Plus page.

If it become to turn in out of number one rankings reference all you have to do rank google of website in url of google plus.

Mistake should never Happen

A search engine optimization firms are saying Google plus profiles are have better visibility, but never like this. Sure it was a happy accident to Mr EI Toney’s perspective, but for Google it was very big mistake and they should never let it happen.

Yahoo is shutting down Maps and Pipes

 

Yahoo is going to stop down a number of products in the near future, according to the search report. In after eight years, Yahoo Maps will spot down in this month. So the company will continue to support Yahoo Maps has its own search results. As Yahoo standard and overall they offerings, the GeoPlanet and Places potter APIs will be retired during the third quarter of this year; information on moving them from one to another through Yahoo Query Language.

In priority to focus on digital magazines Yahoo will discontinue several areas, genre specific media properties such as Yahoo Music in France and Canada; and Movies in Spain.      It Entertaining the Singapore and both Yahoo Music and Autos in the U.K., France, Germany and Spain. In addition, Yahoo Philippines will stop down and redirect to the Yahoo Singapore homepage.

That’s Yahoo isn’t stopping down its mail system the company will stop supporting Yahoo Mail on older likes phones. From on June 15 the Yahoo Mail will only be supported on the built-in email app for iOS 5 and later versions. Same as the same day, Yahoo Contacts will stop syncing for Mac operating systems. Later this summer, Yahoo will also stop supporting all connections, an application that cluster the information from various places and then publishes it depending on users’ requirements.

7 Biggest Alternative Video Marketing Website for Youtube

You tube is also the one of the most popular search engine next to Google in the U.S and can involving all over the world. There is more opportunity for lot of visibility and social. But I think about beyond you tube in your SEO video and social strategy.

The digital video consumption is increasing now days. In America 59 million Americans will consumed the digital video at once in month in 2014 is increase more than 2013. As a result the digital video is spending large in internet. In research the spending of video in billion on digital ads in 2014 but it actual representing of ad is 2.4percent.  Now it will increase 15 percent in 2017.

Today’s generations are mostly interested in video according to media they spent on internet in 2010 has rise from 69.6 to 109.5 daily minutes, all this is because of video. You tube has billion users, face book has1.4 billion users for making easy to run the video spots in Varity of different formats and types. Having excellent targeting options for going. Many of this is extension of media services.

Face book

It is vast area of scale and chance for benefits on video face book. If your video is share with more likes then it will be worthy on face book.

Insta-gram

It has 300 million users were launch its ad program on 2014 later, it owned by face book .it allow all advertiser to add hyperlinks to their videos with their own site.

Vine and periscope

It has 40 million members and 10 million users, have an identity approach to video advertising. Here advertisers can contact popular video “stars” for product promotions. It leads to the rapid development of a social media agency ecosystem to match up brands and influencers here.

Pinterest

It has about 73 million users with start selling “promoted pins” last year and recently added video ads in the form of “Cinematic Pins.” These ad units work in a novel way they’ll provides advertisers with several ways to buy video ads.

Twitch

It has 45 million users this is fast growing game to focus on platform. It provides advertisers an excellent way to reach the coveted 18to24 demographic.

Snap chat

Snap chat has nearly 200 million users, started its video ad program in late 2014 and launched its Discover product, which features premium content from several publishers, in early 2015. According to Snap chat, vertically oriented ads outperform landscape formatted ads by a factor.

Yahoo

Yahoo is a mobile, video, native, social as MVNS the ad revenues are on track to exceed its conventional display revenues, which is good news given that its display ads are dropping. Yahoo currently has 800 million users and 350 million of them are on mobile devices rolled out two new video oriented ad formats like native video and video app-install ads.

4 Tactics for Outstanding E-commerce SEO

Search engine optimization has become always interconnecting of many sites. And the situation is much greater for e-commerce sites, with large number of things automatically generated pages, loads the images and intense competition for clicks. In Modern SEO requires at least 16 different strategies are planned to achieve at specific end, according to specialists from SEO Industry. Now we can focus on four that are among the most useful and often overlooked by retailers of all sizes with example.

Mobile friendly

In April, Google began assist to websites if they are less mobile traffic to e-commerce sites and mobile traffic increases but no serious retailer can pay to provide a bad mobile experience. There are 3 categories for delivery to mobile devices like responsive design, where Google’s preferred methods like dynamic serving of pages and allocated mobile URLs. Many e-commerce and the individual pages are evaluated rather than whole site. Platforms offer responsive-design templates, and the Ultimate Mobile-Friendly Checklist provides a list of common mistakes. Google analyze the url and report if page is designed as less mobile traffic and how it may effect.

Canonical URLs

Especially on large e-commerce sites, there may be multiple ways someone could get to a particular product page, for example, in a holiday promotion or spotlight, onsite search for a brand or product name, or from one or more product categories. Each of these paths automatically generates a unique URL, and each URL will compete with the others, thereby lowering search rank for each of them.

Instead of picking a best, that is about tell search engines which is your preferred URL. The URL structure is

As a result, all SEO value is funneled to this single, canonical URL. Macy’s gets extra value from this because the canonical URL contains both keywords and the product ID.

Enticing Meta descriptions

It’s surprising how many retailers don’t pay attention to their meta-descriptions, instead allowing them to be auto-generated by the search engine. Once a company has gotten onto listing to results returned by a search engine is responses to the key word query, the meta-description is often the first step in conversion, selling the searcher on one result. With its completely automated page generation, Amazon delivers a clearly machine-made result. The online giant, of course, has such a strong brand that it doesn’t need to shoppers.

Fresh, robust content

Keyword-rich content and a lot of it, has always been good for SEO. Thanks to Google’s Hummingbird algorithm has Update that content also needs to be original and useful. A solid content strategy must go beyond blogs and reviews to include video, photos and social media. With a network of retail stores and huge e-commerce presence, REI doesn’t sell power output, it sells the outdoor lifestyle. In addition to the expected product reviews, its blog covers topics like getting an unwilling and hesitant to friend to go camping and ideas for dates in nature. And, while the top of the homepage features gear, it provides links to a wealth of other content, including expert advice, how-to videos, information graphics and photo spreads. All this content helps REI.com rank for long-tail searches while improving its overall ranking thanks to the quality of its content.

And more are here,

Here are the other 12 techniques that every retailer should use to achieve outstanding SEO for e-commerce:

  • Optimized for local (even for big guys)
  • Proper site structure
  • Applying structured data
  • Ensuring fast loading times
  • Incorporating user-generated content to maintain freshness
  • Applying detailed, keyword-rich product descriptions
  • Using alt text for images
  • Providing social sharing tools on product pages
  • Applying HTTPs security protocol
  • Error-free pages
  • Diverse anchors
  • Robust back links

Yes, this is a long list. Start with making sure your e-commerce site is less traffic for an immediate SEO boost, and then work your way down until you’ve achieved stellar search engine optimization.

Internet Usage In 2018 will be raised to 28 Million in Rural Areas

In the Mumbai countryside, the Internet application will be five times higher in the 2018, it increases to 28 million Boston Consulting Group, and the group published a thesis in detail.  In India, the 2018 year, 55 million people will use the Internet. In addition, 28 million people, who are from small towns and rural areas?

The number of these, in 2014 it is six million. In India all the system are increasing use of the Internet by mobile phone. This applies to the urban and rural populations like Small cities, towns, and 70 per cent used by mobile phone and they will surf the Internet. They are buying different items through the web site has been increasing. Women have been using the Internet too much. Thus, in 2013, internets use 25 percent from the contribution of women, who is in 2018, an increase of 33 percent. In India 44 percent of families in the heart of the administration’s hand, they development is possible. According to people’s income, the number of connections is there in Internet while increasing in 2014, 20 million people using the mobile phone for the Internet.

Mobile Internet site in way out movement

In India   all service provider allows to all content and applications through the websites like mantra, flip kart companies are successfully over come through business. These companies are close their mobile websites, instead, mobile phone use Apps are commonly called “separate application program download criteria to their customers.

By mobile Internet connection speeds are increasing utilization by moving forcefully in a specified direction, this discussion had been taken by two companies. In 2019, 65.1 million smart phone users in the coming year are expected to be. Upcoming four years, the number of users who will be more than 13 participants. Easy internet at their web site, “” Apps “, the companies have decided to come through the application. So, it is easy to use, customizable, and will start easy service and can be consider an all-out trade. To serve customers better, it takes less time. This is the best of the customers, would be the simplest way.

Currently more than 90% of Internet connection, 80% have been reported to be operating in trade through the mobile. IAMAI and IMRB International Organizations.  According to the poll, 33% of e-commerce in India is rising constantly. At the end of 2015 exceed one lakh core.

The action taken by the mobile App to make way businesses not only in the national level, at the global level in this study was welcomed merkontiruppavarkal announced. However, the Indian clients, the applications via the mobile phone are the only trade merkolvarkala vivatattirkuriyate. Now, in those trades via mobile, 71% were via the browser, 29% of people buying things through applications. Might be the expediency of Internet business? Other business sites or go to find the answer is no.

Beyond this, further, plip card operation on his desktop website, covering not only trade via the mobile App to continue, according to unconfirmed information. There are currently 55 million customers flip kart disposal. They, without any hesitation, flip kart may listen to the hopes and internet business market.

Pseudo-Elements CSS: What Every Web Designer Should Know

One aspect that I like the CSS is the possibility offered in web design to enter and modify certain elements, who despite not contributing anything to content, we get that point of difference and quality in the design , or that improvement the user experience .

These are elements that we could introduce as HTML tags, but you correctly performed by CSS, allowing us to conduct a more structured web , semantic and clearer in the eyes of search engines. Well for the user or for positioning. And none of this would be possible if there were Pseudo-Elements CSS.

A few weeks ago we published an article about this in Octuweb, and as some things were left in the pipeline, expand and today we collect about CSS and Pseudo-elements

 A little history on Pseudo-Elements CSS

Go to parties and do a bit of memory, which never hurts. The Pseudo-elements were introduced in version 2.1 of CSS, and are 4:


:: After
:: Before
:: First-letter
:: First-line

although it may sometimes also be included in this group and the pseudo-element selector selection ::

Always will accompany selectors and its function is to define a special style somewhere in the item you are selecting ( :: first-letter to the first letter and :: first-line to the first line) or add content and styles before or after the selected element ( :: after content later and :: before adding content before)

Simple right? because the syntax is very simple, as always incorporated at the end of the selector, regardless of status (if we : hover or any other pseudo-class, will be located behind them), being therefore as follows:


:: pseudo-element selector {

property: value;

}

Eye, not to be confused with pseudo-classes ( : hover , : visited , : first-child , etc ..), we will discuss them shortly:)

Syntax Pseudo-elements, what, two colons (: after) or four points (:: after)?

 

Well, the correct way to use pseudo-elements is by using four points :: after , because in CSS3 this variation was introduced to differentiate pseudo-elements of the pseudo-classes (which only carry the double point : hover ).

But initially, when Pseudo-Elements appeared back in version 2.1 of CSS syntax only had two points, for compatibility with older browsers (mainly Internet Explorer 8, we talked about the problems with this browser ) is still using the double point of the board, relegating the use of four points designs and applications that are only accessible by modern browsers.

So, once you know the difference between the old and the new syntax, we will use in this tutorial simple double point ( : after ) if there is still some clueless using an older browser!

Methods and Uses Pseudo Elements.

Perfect, now that you know how to use pseudo-elements, let’s go over some very interesting uses and I hope you will inspire further research, because as you will see below, the possibilities are endless.

The first example deals with how to use pseudo-elements in combination of a web source for defining social icons for each link. It seems farfetched, but if you think about it, just enter the link in the social network, we take care to define CSS icon social network according to the url of the link.

Therefore need a web source with a good repertoire of social icons (font-awesome we can assert) and then define a number of rules according to the social network that we will have.


# Menu-social li a: before {
content: "\ f135";

display: inline-block;

padding: 0 5px;

font-family: FontAwesome;

font-size: 26px;

vertical-align: middle;

-webkit-font-smoothing: antialiased;

-moz-osx-font-smoothing: grayscale;

}

 

# Menu-social li a [href * = "facebook.com"]: before {

content: “\ f09a”;

}

This will avoid the burden of the images of each icon, making the burden of our web have fewer calls to the server and load faster. Similarly, we can add one color for each of the cases, if we want to give the corporate colors of social networks, or select a combination of own original colors .

The second example is about tooltips . We can add custom messages to specific elements , such as links to indicate extra information:


a.quiero-data: after {

content: attr (data-tooltip);

}

a.quiero-href: after {

content: “Link to” attr (href);

}

Imagine how useful it would be this when filling in a form in which each field we offer extra information on the data you are asking us.

Use the Pseudo-elements with head and with a clear objective.

Pseudo-elements are very versatile, and not be included in the HTML render the structure of the web is cleaner and clearer to search engines and / or future designers / companions to be modified. But keep in mind that you must always use them for a purpose .

Improve the user experience, ease the burden of HTML or replace images by sources are some of the advantages offered today CSS pseudo-elements and safe to come many more in future.So you know, to use with head and experiment!