Mobile-Friendly ranking factor update

From 21 April 2015, the mobile-friendliness of a website is considered another ranking factor in Google. With “mobile-friendly” the usability of a site on smartphones is meant. The algorithm change therefore only affects mobile searches in all languages ​​around the world.

This means: If the contents of a domain is not “mobile-friendly” that is not optimized for access via mobile devices so they can be at a disadvantage when searching on a smartphone. Google also identifies the mobile-friendliness of a URL on the search results pages and warns the user of mobile searchers mobile friendliness of content.

As search engine Google wants every user provide the best fit for its search and result situation. By examining a website on their mobile friendliness can be assured that the mobile seekers can actually consume and use the information on the site in its entirety.

Provides a site the best information for the seeker on a cell phone user, so this content is really to use him only in unrestricted mobile usability of the site also. However, if the content at this time “mobile-friendly”, so it can also not  suitable best results, be related to the situation of seeking a mobile device user.

This Google has of course recognized and goes out even in the distribution of search traffic from an early transcendence of Desktop Search:


What does Google under a mobile device?

Searches a user on his mobile device with Google, so the advantage of “mobile-friendly” site for site operators can no longer be dismissed out of hand. When a mobile device Google distinguishes four classes of devices:


Smartphones: eg Android devices, iPhone or Windows Phones

Tablets: these mobile devices treated Google more like a desktop computer

Multimedia phones: they do not support all the HTML5 standards

Feature phones: they do not support standard HTML

The term “mobile device” refers primarily Google Smartphones and Tablets less and feature phones.

Google has its own smartphone search index?

When a search query the Google search engine is different between a smartphone and a desktop search search. The results on the search results pages originate in both cases, but the same search index. Depending on the user’s device used a different URL can be displayed for a

What are the criteria for a mobile-friendly site?

Whether the contents of a website “mobile-friendly” are checked Google for each URL in detail. If a page for use on smartphones optimized, this recognizes the Google bot when re-crawl and weighted this factor immediately. So this happens in near real time.

The four criteria are crucial for a mobile-friendly website:


For mobile devices unusual software like Flash is avoided

The text can be read without zooming

The size of the content is adapted to the screen, so that users do not need to scroll or zoom horizontally

The distance between links is large enough so that users can tap on the desired link problems

Webmaster can do this with Google’s own house tool analyze a URL, whether it is optimized for mobile devices. Proposals to improve the user experience on mobile devices are displayed at the same time with.

Note: Responsive Design Vs mobile-friendly

Already in mid-2013, Google has the right configuration of the mobile site

Announced as a ranking factor for search results on smartphones.

A so-called responsive web design here is only a (partial) means to an end. In addition to proper scaling of designs on different mobile devices and the changed arrangement of elements on a Web site, it depends on more technical factors to really be considered a “mobile-friendly”.

In addition to four criteria for mobile-friendly sites may, for example JavaScript, CSS, and image files will not be excluded from the crawl. Incorrect redirects or missing information on the Mobile-optimized content

Often these mentioned points are not always covered by mere “responsive design”. Therefore, adjusting the page layout on the display area of ​​a smartphone guarantees still far from comprehensive mobile-friendliness of the content.

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