Data Insight: in early 2016 the Indian e-commerce market grew several times faster than in 2015

According to research company Data Insight , the growth of the average daily number of online orders from major Indian electronic stores was 14% at the beginning of 2016 – 30%. This is much better indicators of 2015, when the number of orders for the whole year increased by only 8%.

According to the Insight the Data , in February 2016 the average daily increase in the number of online orders from major Indian Internet stores was 14% compared with February 2015. Of the stores , outside the top 200 , 67% were able to increase their sales , including almost one in four ( 23%) achieved a more than 1.5-fold increase.

Even higher – about 30% – was growth in January 2016 compared with the same period a year earlier. The study’s authors attribute this fact to the fact , that in the past year after a sharp devaluation of the ruble against the dollar buyers no money left , and in shops – products.

Highest Data Insight for data growth rates shown online retailers of children’s products and toys , some players have increased the number of orders 2-4 times a month.

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