Category Archives: seo

Reasons of Hiring an SEO Agency over Doing it at Your Own

SEO or Search Engine Optimization is something which includes techniques and strategies to make a web site of a higher rank and to place it on a position better than before in a particular web search engine. Nowadays we can say that concept of SEO and marketing are inseparable. If you need your business to boost up and be successful, then you need to synchronize SEO and marketing accordingly. Now the question arises that how a small business will be noticeable and successful?  There will be an instant answer: hire an SEO agency.

If you have read some of the articles over the net, you would be thinking that SEO strategies are not a big deal. Everyone can play with keyword density; can put out web links and lot more. But the truth is that SEO is not a piece of cake that everyone can eat. SEO strategies are lot more complex and a company is serving a lot more time to think for raising your website ranking. Adding to this, one should know the previous techniques of SEO which raised the ranking and which failed so that to improve present and future tactics. The concept of keyword density is no more.

Don’t think that you can make your employees learn some SEO techniques and will save time and money. SEO is something that cannot be learned overnight. The one who is ready to learn it has to take time to study and research on it. If you will make your employee learn it then he will be overwhelmed with some of the old strategies which are no more used in actual and can result in bringing down your company. It is better to let employees do their work and hire a SEO firm instantly.

Most of the times, algorithms are updated which means that factors affecting the ranking have changed. A good SEO company will look for the update and change their strategies and techniques accordingly. Boise SEO companies are more precise about the updates and instantly change their strategies for it. Boise SEO companies are famous for such instant actions for the change.

SEO companies bring a lot more traffic to your website to increase sales and to make your website profitable. Techniques like link building may affect your web ranking but it does not increase sales. However link building is not also a factor to affect ranking as it can be easily manipulated now-a-days. SEO leads to bring a good traffic, which means that it will be such that the one who is actually accessing your website is actually interested in it.

If you are thinking of learning it yourself, you maybe lead to use weak and negative SEO technique and can result in downgrading your website so you are requested, not to use SEO techniques yourself to save money, instead hire an SEO agency.

Which trends should be SEO-ready in 2017

Search Engine Optimization is developing at light speed. By the end of 2016, it makes sense to explore the landscape of digital-marketing next year.

Over the past 10 months in SEO there are many improvements. Many of the trends of 2016 will continue to grow in 2017. In addition to constant updates Google-algorithms that keep the business in good shape, in 2017 is expected to finalize a number of other trends.

Here are some points that are worth paying attention to in the coming months.

Optimized for the user’s intent

Keywords continue to play an important role, a set of simple words lead to the issuance of ordinary results. Today, the consumer knows exactly what looking for, and search engines better recognize user tendencies. Currently, however, users are increasingly using wordy search queries to get the most accurate result.

In 2017, brands will have overestimated their content through the lens user’s intentions, rather than specific keywords. The SEO-strategy will be important:

  1. Learn. What are looking for people who come to your page? On what issues they are looking for answers in your content?
  2. Optimize. After collecting the data, and identify areas that require attention, make the changes that positively affect the position of the site. Based on your analysis tell the story of the consumer, modifying the content to reflect the reader’s experience.
  3. Correct. Keep an eye on analytics to understand what works and what does not and make changes according to the data.

 

More rapid response and enhanced snippets

We all turn to Google for answers. In response to our queries Google displays the required information in the search results in the form of useful sites, videos, or information about activities, reports and other data.

The structured data markup can help sites become more visible on the search results pages. The markup helps search engines to better understand the content of the site, allowing you to issue this information in the most user-friendly way.

Suppose you are looking for a recipe. Google offers to issue a quick response (Rich Answers) on the request, and has further extended sites with relevant snippets of information request: reviews, ratings, preparation time, and information on the calories:

The volume of quick answers in the Google search results has increased almost twice from 2014 to 2016. If this trend continues, we will see, and large numbers in the coming years.

Using a structured markup can increase the chances of your site to take a more prominent place in the extradition.

The users enjoy quick access to the information they need, so be sure to think about a structured layout for the site in 2017, if you have not already done so.

Cross-Channel Marketing

At first glance, the cross-channel and multi-channel marketing are similar, but in fact they are very different from each other. Multichannel – is to establish the presence of your brand on more than one platform. Cross-channel means that you use multiple channels to promote their brand. For example, if users search for items in a mobile application, but do not dare to buy, you can “catch up” with their targeted advertisements.

As a result of the study of cross-channel marketing by Consultancy, 73% of respondents said that cross-channel marketing has a significant impact on increasing conversion. At the same time, it is effective only if you know your target audience and their consumer preferences. The main difficulties in dealing with cross-channel marketing are:

  • It sends a correct,
  • determining the right time to start,
  • Using the right channels.

Despite the widespread of mobile devices, cross-marketing channel is still at an early stage of development. However, the need for high-quality cross-channel marketing to grow the entire 2017.

The growth of mobile search

Mobile search is growing rapidly and shows no signs of slowing down in the future. Traffic distribution is changing in favor of mobile devices. Many sites are already receiving most of the traffic from mobile devices.

In May of 2015 Google reported that the number of searches from mobile devices has surpassed requests desktops. After that, the Internet giant has taken a lot of steps that indicate to us that it is smart phones, rather than desktop computer will be a basic user device. Google also recently announced the start of the experiment, in which the preference for indexing will be given to sites that are designed for mobile devices.

Optimizing your site for mobile devices is already an important point in SEO-strategy. In 2017, its importance will only grow.

Voice Search – the next big step

Voice Search as the technology has been developing for several years. He became one of the fastest growing search options, against which it is impossible to resist. It’s fast, comfortable and futuristic.

It is becoming less and less with every update error recognition technology requests. According to Google, for two years the number of such errors was reduced from 25 to 8% today.

The main purpose of voice search for 2017 will be even more accurate recognition and understanding of the voice queries based on the following points:

  • previous searches
  • accounting position,
  • keeping frequently used applications,
  • personalized information,
  • keyword research based on speech requests.

There is no doubt that the voice search – one of the most powerful digital-trends. Due to the active development of Siri, Google Now and Cortana, marketers need to carefully examine the innovation and take it into consideration in its strategy for 2017.

Conclusion

In 2017, many interesting things happen. People are becoming increasingly involved in the consumption of content. For marketers, it is important to take into account these trends, to be ready for future challenges.

The future of online Shopping in E commerce storefront

Every marketer or pricing manager at least once seriously thought about what would be the online retail in the future. Over the past few years, digital has changed the competition in e-commerce: the competitive advantage depends not so much on the product and the behavior of your competitors in the market, but on the experience that gets your customer together with the purchase. Welcome to the era of “Experience Economy”!

Today, digital – a parallel life of your buyer, its projection in the form of a separate mail accounts in social networks, search history on Google. This means that when deciding on purchasing a digital projection of your potential customer performs multi-channel travel network: compare prices, read reviews, browse ratings. And each of these points of contact affects the reputation of the online store, the perception and, ultimately, on users’ behavior.

At the same time, behavior and desires of customers are constantly changing and, therefore, e-commerce requires new approaches.

We have collected the main buying habits and user behavior characteristics, and compared them with the options of interaction and reactions online stores to help the latter to make a profit no matter what.

Advertising blindness

Consultancy examined the most important criterion of consumer experience “Digital-Aboriginal.” 58% of respondents believe that the key to success – understanding customer needs and offer the relevant experience and comfort in using a customer-oriented strategy. This concept is not new – excellent service consumers are perceived as a matter of course. But what is meant by client orientation? This term includes quality consumer experience that provides store for its audience. Only one store will get re-purchase, customer loyalty and profits that will accompany the buyer during the whole way – by reference to the stage “after purchase”, and back around.

Introduction:

- E-mails showing new products and preferred brands

- Mobile alerts focusing on user preferred products

Review:

- Product recommendations based on your search history and purchase history

- Website, advertising in social networks or mobile applications, banners, promote sales of preferred brands or product categories

Purchase:

- Support sales using data for cross- and up-sell

- “Last Chance” time-limited discounts on related products

After the purchase:

- Email-ranking queries on filling, writing a review, or a review for the product

- Follow-up article focused on how to use specific products

 

Influence the pricing strategy

Anticipate changes in consumer behavior is not easy, but it is fairly easy to predict that the emergence of new devices and applications is expanding the horizons of consumer experience. So any customer of your online store periodically “guests” at least one of your competitors. Loyalty based on the cliché ‘favorite online store “does not work anymore because of newly acquired habits of buyers” to compare and find the best price for the product. “Today, the buyer, while in the offline store can take a photo of the product of interest and looks for his (or analogs thereof) on the network, often – in several online stores at once

Another study PWC found that “60% of online shoppers are choosing your favorite online store because the price is optimal.” This is a big plus for retailers (through the price control marginality online store), because the “optimal” price – does not mean the lowest.

What is the optimal price? It is – in the current buyer’s psychological perception of the boundary between ” inadmissible cheap” and “prohibitively expensive”. Accordingly, pricing manager needs to get into the space between the borders and play simultaneously in two games: to provide high margins for the store in a highly competitive market environment, and earn customer loyalty, given their perception of the current price.

 

Automate pricing within the customer experience

Pricing online retail is gradually transformed to a format that online platforms such as Facebook Ads Platform – prices based on achieving various marketing purposes. Communication Future between online store and online buyer through price channel resembles the interface in which the buyer can choose all the product configuration or services which it expects to receive, and the online retailer, at the same time to set and achieve their own the KPI, where the price a significant part of the transaction process.

Today, e-commerce is moving toward the future: the most advanced players seek to understand the critical price range for each SKU or product group, and the price varies within the boundaries of the interval. . That is, buying a refrigerator for 21,500 p buyer is willing to pay a premium price of 0.5-1.2% (in other words – p 10000-2000.) But whether work is the same with the phone 6,500? Absolutely not. And if in this simple example is very easy to tell the difference, what to do if the store you need to understand the price range for the product category with hundreds or thousands of products?

The range of acceptable prices (from the point of view of the buyer) somehow built on the main store prices of competitors (in the perception of the buyer to affect the price the store’s reputation). To prepare for the compare prices from buyers, the manager of the online shop should be sufficient to use a simple algorithm:

  1. measure the impact of competitor prices in the sales of the product group’s own stores;
  2. find the critical level of prices at which the buyer refuses to make a purchase;
  3. To remain in the range of the most “optimal” and profitable prices.

Of course to do it manually to put it mildly, problematic – the slightest error in the table and formula … It is better to use one of the existing market of solutions, which provide automation of the process of revaluation of goods in the online store.

We need to choose a product that collects data on prices, the availability of products in stock and advertising campaigns of competitors, and, based on the data collected, to overestimate offers products in your store, according to pre-revaluation rules.

It is an automatic solution, whose actions are governed by the current business strategies can help your online store to provide an entirely new digital-consumer experience. And you, as the manager of the store, will benefit from the ensuing “Customers Era” and will always be one step ahead of the competition thanks to modern technology.

Voice Search: the future of search engine optimization

From the point of search engine optimization voice search queries do not get much attention. Internet users have traditionally preferred to type your query in the search bar, in order to avoid errors.

However, speech recognition technology is becoming more accurate and reliable, and can seriously affect the future development of search algorithms

Voice Search now

There are several types of voice search functions available to date. Google is offered the first voice search function, users can access it using the microphone icon however, inconspicuously located on the site that it rarely pay attention.

With this convenient feature, users not need to type anything by saying your search query loud out to run the search process.

 

In addition, voice search exists in a virtual personal assistant like Siri application used in Apple products. Over the past few years significantly complicated the application functionality, and now Siri can not the only voice search for the network, but also help users to organize tasks and to store information.

By Google data, as of now 55% of children and 40% of adults are using voice search. This number of users even with a stretch be called by an overwhelming majority, but the figures clearly increased compared to what we saw five years ago.

Essential features voice search

User intentions that accesses the voice search is usually different from the user’s intentions, applying traditional search. Similarly, although the same basic algorithm for both voice and for traditional search, there are certain types of queries with which it is most often associated voice search. Understanding these differences will help you prepare for the needs of the audience, preferring to use voice search, and adjust your strategy.

Keywords losing ground

Google is constantly working to reduce the importance of keywords, because too many search engine marketers interested in optimizing their excessive content, and few webmasters pay attention to the creation of content that would be useful to ordinary users. The update of Panda algorithm, the implementation of which began in 2011, it has struggled with this approach. From SERPs gradually excluded results based only on relevant keywords, preference was given to more sophisticated methods of filling the pages of issue relevant results.

With the introduction of voice search keywords continue to lose relevance. Instead of typing in a search string a few words, the user pronounces the request entirely, usually using the phone’s microphone. Of course, this method involves the use of natural spoken language, whereby there are unique and various queries. In processing such requests, search engines no longer need to rely on keywords, instead, preference is given to sites with content that matches the user’s request.

The significance of semantic search

 

Hummingbird algorithm Update which appeared in 2013, brought a new element to the world of search engines – semantic context. Unlike keyword search and contextual search, which was originally proposed by Google, semantic search technology involves analysis of the language in terms of its natural use, ie recognition not of the search query, and its meaning. It may seem that there is no big difference, but for search marketing professionals implications were staggering.

Semantic search has become one of the last nails in the coffin of search engine optimization, which is based only on keywords. Preference is now given to those sites that provide ready-made answers to frequently asked questions or offer solutions to common problems. After a successful search – it ultimately determining that the user needs, and the provision of relevant information. For search engine marketers, this means creating content for niche topics and the use of the texts long key phrases written in a natural spoken language.

In the future, voice search will increase the importance of semantic search in the first place because the users will use a conversational style to enter search queries. Queries will find an interactive form, and search assistants like Siri will be able to join in the conversation, to support such a dialogue.

There is a growing need for operational search

the days are gon when the Internet search has been possible only in specially designated areas. Now we can perform a search at any time in any place practically without delay. On the use of mobile devices to text input is inconvenient because of the small screen, in addition, they are often used on the move, so the voice search is becoming an increasingly popular choice of users on the move. Users that access the voice search, are usually looking for something that will help meet their immediate needs, such as:

  • Find the nearest restaurant, shop, etc.
  • Get practical advice and guidance.
  • Promptly obtain information on specific dates or figures.

This means that the increase in voice search can match the growth in demand for content that provides ready answers to questions or offering prompt solution.

What awaits us in the future?

It is difficult to say how many technological advances in the field of voice search is waiting for us in the near future. Just a few years of voice search technology may well become much more advanced and widespread than it is now, and become a priority way to search for the most people. Permanent work on the development of Apple Siri application and development of miniature mobile devices such as the Apple Watch the clock, shows that the future belongs to integrated contactless solutions.

Although it is impossible to predict all the features voice search, it can be assumed that its basic principles will continue to evolve in the same direction: the key words will lose its significance, semantic search will receive priority, people will use voice search to address urgent short-term problems.

Most likely, some of the features voice search will change so as to analyze user needs and provide immediate answers ready, rather than generate long pages of search results, as it does now. Google Knowledge Base (Knowledge Graph) now points to this and all decreasing in size mobile devices like watches Apple Watch, obviously, would benefit from the SERPs in a “question and answer” format. If the development is really going in this way, search engine optimization as the industry continues to evolve rapidly.

What can be done now?

Assume that search engine optimization will still be vital over the next few years if you want to attract that part of the audience that uses voice search, make a few additions to its current strategy:

  • Build more content, giving ready answers to questions. Offer users a very specific information, preferably in the form of questions and answers, such as “how to change the oil in the mower” or “how to choose the microwave.”
  • Forget about the keywords. Instead of thinking about the higher positions in the search results, focus your attention on the fact that it is to offer information to users on those topics in which they are most interested.
  • Start the online forum. With it, you will be able to stimulate the natural dialogues and exchanges, so that will increase the value of your site in terms of semantic search and natural way will be the theme (again, in the “question and answer” format), in search of which users will come to your website .

Follow the evolution of voice search technology! Perhaps its development will determine the future of online searching.

5 post-conversion strategies to increase customer loyalty

The conversion should not be random. Once you have provided a basic level, you need to increase its performance (preferably – not allowing these errors).

Marketers tend to spend too much time to attract buyers rather than to keep them. While it may seem that the work on customer retention lies on the shoulders of support, wise marketers understand that these areas are closely related.

For business growth with disabilities simply not enough – they must be of high quality and represent a solid basis for relations, revolves, bringing business profit after the first sale.

In other words, marketers must continually optimize for the formation of “customer lifetime value” (hereinafter – SLV).

This does not mean that you necessarily have to raise prices by reducing the cost of the measure to attract one customer or to offer new services. Sometimes improvement CLV level is reduced to optimize the already existing systems – from the sales funnel, and ending support.

We are talking about the post-conversion methods!

The optimum conversion rate is expressed in the fact that customers are investing in your business is your time, trust and money, so they are more likely to buy your product again.

Here’sa 5 post-conversion strategies for the development of “lifetime customer value” that can be applied today.

  1. Focus on the customer

Marketer’s job does not end after reaching the level of the basic conversion. After buying the quality of leads you need to ensure the well-functioning of the system and turn customers into repeat customers.

In a study called Zendesk customers quality products / services (88%) and customer support (72%) for two main reasons loyalty of regular customers.

The importance of quality has not become a surprise for us, but the emphasis on working with the client is very interesting: it is rarely noted as a fundamental principle in the development of consumer loyalty and CLV.

HubSpot offers an excellent example of how to work with the client affects the CLV. After the evaluation of customer satisfaction could halve consumer churn rate and double the lifetime commitment to customers all over the year.

After assessing customer satisfaction services, HubSpot increased CLV (orange line) to 215% in 15 months.

Improving the level of commitment to customers is realized in meeting the needs of your customers and the manifestation of your careful attitude toward them. Even the best product will not provide customer constancy in the world, if the company belongs to them bad.

What can you do to improve your customer service?

Here, your options are almost limitless.

As you yourself have noted a good level of work with the client, think about how you can use it for your company to optimize the conversion of the long-term? Can you offer a free upgrade? Is it possible to call the customer and see how he is pleased with the product?

All that shows makismum your efforts in improving the lives of your customers will inevitably increase the level of commitment to customers.

An excellent level of customer support will provide you with repeat purchases.

  1. Exceed expectations unexpected surprises

Before we acquire something, a special section of the brain called the pleasure center, strengthens the nervous excitement. This reaction makes us feel pleasure, because in this part of the brain is a lot of dopamine receptors that make us happy to look forward to the event.

Dopamine receptors in the pleasure center makes us happy to wait for the event, for example, if we’re going to buy something.

However, once we buy something, we begin to feel different forms of cognitive dissonance – usually in the form of the syndrome of repentance, which is expressed in the reduction of consumer power and the valuation of the alternative possibility of the goods that we just bought.

Currently dissonance can apply force exceeding expectations, to increase the level of endorphins in customers and make them happy again.

An example of how surpassing expectations help in increasing conversion

An example from the sphere of the music business: (a client with which a lot of time and money in the studio to create a suitable package of services has been spent).

Once a customer buys the package, he was offered the opportunity to receive additional free products at $ 100 a repost on Facebook. This action resulted in 250 Fortress, which provided 34 extra transaction within 5 days (on how to increase the number of Fortress – link).

Please share information about customer buying Facebook turned 34 transactions, which brought more than $ 2000 of income for 5 days.

Admission appeal to the buyer with an unexpected bonus at a time when he could feel the cognitive dissonance it possible to completely avoid the return of the goods and get informed audience.

Also, this method increased the conversion rate of other traffic sources from 5.6% to 8.3%.

This is due to the fact that the selling page, demonstrated real-world examples, together with a call to action. The more people share information about purchasing, the more popular it became the very sentence among the potential buyers.

How to exceed the expectations of your marketing campaign?

How to feel your customers immediately after the payment of your product or service? The major role played by the price to your customers, the more they tend to feel the various forms of cognitive dissonance.

Is there any available means by which you can surprise your customers?

Moreover, if you can use this opportunity to the maximum to get their clients to advertise your product, while increasing the level of CLV and reducing the cost of the measure to attract customers?

Constantly surprise customers added value, and they will thank you profusely.

  1. Increase the volume of purchases for an additional cost

If you ever have booked plane tickets via the Internet, you are familiar with the principles of increasing the volume of purchases and cross-selling.

According to a survey of 176 airlines, which conducted Amadeus IT Group, airlines receive more than $ 36 billion from the increase in purchasing volume, which is to sell the additional baggage weight, high level of comfort seats and goods on board.

To book a ticket on Jetstar website, you will have to give up 19 different additional suggestions, techniques and cross-selling value-added products.

Why is this a favorite tactic of the airlines works so well?

The first reason is to increase the efficiency of the purchase volume: the “default”

The TED program of lectures behavioral economist Dan Ariel explained the psychological connotations of the process of increasing the volume of purchases and an additional cost. One of the key components was the “power on default settings.”

The diagram represents the consent of the inhabitants of different countries to become donors in the event of death.

Why the Danes, the Dutch, the British and the Germans (the country with the yellow indicator) do not want to give their bodies to organ donation? It was found that they were not included in the default polling. And the inhabitants of these countries need to further select them for voting.

You can also see the effect of increasing the purchase volume during the acquisition of the domain name: you’ll notice that the email address and security measures are added to the package by default services. You need to think and decide to abandon this option if you do not need.

Pretty simple, right? And this is only part of the strategy.

The second reason is to increase the efficiency of the volume of purchase: price fixing

Another psychological aspect in increasing the purchase volume lies in fixing prices. If you just paid $ 500 for a plane ticket, you will seem insignificant to pay an extra $ 10 for entertainment on board.

But if you are already on board and you have $ 10 in cash, you will seem quite expensive to pay $ 10 for an hour watching a movie.

People are hard to assess the value of the products at their actual price. Instead, we will give a good estimate of the relative.

How to increase the purchase volume in your marketing campaigns?

So, if you want to effectively increase the volume of purchases, nobhodimosti:

  • Take into account, the volume of the product, you can increase the default.
  • Think about how your customers evaluate your decision? On what standards they are oriented to solve, you offer cheap or expensive? How can you influence it?

What guided your potential customers thinking about the price of your product? Can you differently formalize its proposal?

  1. Use an automated marketing to increase conversion

For 2 years the cost of the marketing automation industry increased from 500 million to 1.2 billion. One of the key secrets of this growth was the impact of marketing automation to measure CLV.

When switched to the service Skullcandy Adobe Marketing Cloud, they increased profits from additional sales by 30%. Ben Meacham, their analytics and testing manager explains this increase as follows:

“Go with the recommendations of the manual, on the Adobe recommendation system increased revenue from additional sales by 30%. Moreover, it saves us time. Optimization recommendations take up to 10 hours a week. Now we are only half an hour we spend on it. ”

There are several reasons why marketing automation has great potential, but, in fact, they are reduced to simplify the marketing personalization.

Here is a simple formula:

The more personalized marketing company, the more relevant. What is more relevant is the proposal to a potential client, the greater the chance of conversion and the potential profits from the customer.

marketing automation example in action:

Consider an excellent example of a company for sending wedding invitations PaperStyle.

The company has divided the visitors to the bride and bridesmaid, so they did to make the procedure for distribution throughout the period of preparation for the wedding by selling additional products at the right time.

This level of personalization has increased revenues by a mailing to 330%.

How to use an automated marketing to increase the constant commitment to customer?

Make a similar scheme, to determine what your customers may need at different times. This approach immediately transform your relationship with clients from a random event in a long history.

Thus, you can plan the newsletter, which will offer additional products and services at different time stages, which will be based on calls to action, such as visiting a specific page or click on the button.

  1. Collect the feedback to improve the product

For many companies, reviews bring greater value than profits in the short term. But only a small part of the company collects them specifically.

When a few years ago was launched MusicLawContracts.com, it was difficult to understand why so many returns. After you install the chat Olark all became clear – customers thought acquire a valid contract with the record companies … .For $ 19.99!

A pop-up window in the lower right corner helped to determine why so frequent were the refund claim.

In fact, the site offers sample contracts in the music industry. By adding the word, site owners critically reduced requests for a refund. Try to get feedback from all customers before and after the conversion!

Although this is a prime example, tell another story about the Disney website.

Disney site development team could not understand why children create very long passwords of 40 or more characters. They really thought that their results in the online games are compromised by international hackers?

As it turned out, the children have misunderstood the instructions: “password must contain at least 6 characters”, they thought that the password must contain at least 6 characters Disney name!

The main idea of ​​this story is this: do your customers talk about your business, what you do not know.The more information you gather, the more it will be easier to improve the campaign and to find new ways to meet customer needs.

Allow your customers to tell you how you should improve them for their products.

Experiment

Marketers are responsible for the development of the project at every stage of the customer life – including the period after the conversion of the base. If you pay attention to the customer experience after the conversion, you will get a lot of information for important changes to the ongoing commitment of buyers and, again, a lot of opportunities to optimize conversion.

The first step will be to increase CLV measurement of the indicator in the figures.

As Tony Robbins said: “Where we pay your attention, energy flows, and there are results.” Without careful measurement of the level of lifetime customer value (CLV), it is impossible to improve.

Now, the experiments! Experiments with an increase in volume and the amount of the purchase, marketing and personalization of all the other tips in this article. Something happens, and something there – you just have to try!

 

 

Why is a good unique content to die?

In a recent edition of Whiteboard Friday Rand Fishkin explained why his expression sick of “good unique content.” According to him, a good unique content is not enough to deserve a place of honor in the SERP. So, what we should strive – content is 10 times better than the best result in the issue. I translated this release, so read in Russian, how to make the best content in your industry and that it is a means. I think, in runet it is not as difficult high bar – this is a game for the long term, so apply soon.

 

This week we will talk about the most problematic things in the SEO world for me – is the phrase “good unique content.” Let me explain why I was so much concerned. I get a lot of letters, hear at conferences and meetings, as the guys from my industry say, “Hey, we have created a good unique content, but it seems not very good progress in the search engines.” A good unique content not pass in SEO and is not a magic wand for ranking.

 

SCALE CONTENT QUALITY

Panda implies that quality content that will throw you out of the ranking, because your content is scanty and useless.

Then you go up a little higher. It is as if 4 out of 5 users found your content is pretty bad and clicked on the “back” button. But perhaps one in five think: “Well, it’s true, it solves my main problem.”

Then you climb even higher level. This level – good unique content that a lot of guys think the ultimate goal. It is as if the readers were told: “Hey, it’s quite useful. This corresponds to a search query, it is different from the rest of the content on the Web. “ You do not feel sick when you read it. Pretty good, huh? A good unique content.

The problem is that almost anyone can make a good unique content. Honestly – it’s not such a high standard. But if you think that a good enough unique content to rank, you will encounter a barrier. What I see? I can see how guys look at the issue in its industry. For example, you are working in the field of travel. You do a search in different countries, see the recommendations of hotels and relevant articles. And then you decide that you need to do something that will be as good, what you just saw, or almost as good. Well, ok, so you will be ranked. A good unique content.

But, in my opinion, the minimum bar for SEO today – a step above – must be the best in the issue. If you can not say: “We – the best result in the issue”, – you do not have a chance to be ranked. Now much more difficult to reach the top 10 on the first page, the second than in the past. It has become much more ranking factors and many more sites that have advanced in the search engines for the last 5, 10, 15 years. You’ll have to beat them.

Seriously, when we are preparing to release content, I expect that our content will be x10 – 10 times better than anything I could find in the issue today. If I’m not sure we can do it, I’m not even going to try to optimize the content according to keywords. I will make only the content in those areas where, as I’m sure I can do something, which is 10 times better than the best result in the issue.

WHAT CHANGED?

Why is that? What has changed in recent years? In fact, a lot of things.

The user experience has become much more important for search engine algorithms. Some things, such as hopping from site back to the search, which we discussed earlier here in WhiteBoard Friday, directly affect the ranking. There are things that affect indirectly – the links that you have earned. Google also takes care about site speed, an adaptability to different devices of all other such things.

Zasluzhivanie links (earning links) prevailed on getting links (link building). Previously, it was enough to roll out the page and type a reference to it. Now it is not so, because Google has become more selective in the references. You do not just earn quality links and earn their time, but also not to use the links that Google does not endorse and for which he can punish you. It is almost impossible to earn links, simply creating a good unique content. If you can find a better content, then why should it be to link to you?

The growth of content marketing over the past 5-6 years, means that competition has become very high. This area is used much more intensively than before, and more and more people are trying to achieve increasingly high bar.

And, as a result of all this, users expectations have become simply crazy. Members expect that the page will load quickly even on a mobile device with poor connection. They expect that the page will look beautiful. They want to get the answer to your question immediately. Due to the quality of the search, which allows us to Google, the quality of such sites as Facebook, our brain is always waiting for a very fast and very high-quality results.

HOW DO WE MAKE X10 CONTENT?

Well, all of these changes require an established process. The process is necessary in order to select the content and understand how to make x10 content – not a good unique content – content and x10. The process that I use may not be unique, but you can use it too, if you find it valuable.

For example, I’m looking for accommodation in Costa Rica as a vacation option in the future. I look at the top 10 results in the issue, and perhaps to those articles, which most users shared in social networks.

THEN I ASKED MYSELF:

- What questions are answered articles from issuance?

- What to read these articles: download speed, reading from a mobile, display, design, what is required from the user to get information – all at once on the page, or I have to do extra clicks? Are there problems in finding information?

- As far as detailed information? Is it enough to her?

- How to use visual content? The visual content can take place among the best x10 content, if it is done correctly. Therefore, I draw attention to the visual content.

- The quality of writing.

- I look at the information and data. Where they were taken? What’s the source of the information used? How much does it mean to me?

- What types of information used in the article? What types of information are not used?

In fact, I love to wonder, “What’s not enough?”

From this I can identify strengths and weaknesses of those whose many articles sharing on social networks, whose articles are well ranked, and the difference between them and me.That way I can be 10 times better than the best results in the issue.

If you use such a process and to reach such quality content, you are fired into a search engine. But it requires effort. Look at the chart above efforts axis. Do you use the services of freelancers – are covered by Pandu. Your intern wrote the article – you get content that 4 out of 5 users will find useless. Efforts like “it will take off” will bring a good unique content. And the effort that cannot be overemphasized – your superpower.

When your competitors look and say, “Hey, for content such as this one, have too much power, we cannot keep this bar” – that’s when you have a competitive advantage. You do something, for what cannot keep up with your competitors. This is a huge advantage in the search, in social networks, the Web as a whole.

How to write articles that attract search engine traffic

It is very difficult to predict how the audience will react to an article. Sometimes you think, ‘All right! Now get billions! “- And then it turns out that you get billions of disappointments. But do not worry, because in the long run cannot have any influence on the success of the content. More importantly, how many new readers come to your blog because of the article, including the search engines? In this article I will describe the algorithm, how to create material for the long term to attract search engine traffic.

 

This reluctance to read the entire article here is by way of illustration, but it is better to read – so it will be clearer and also a concrete example.

Data Insight: in early 2016 the Indian e-commerce market grew several times faster than in 2015

According to research company Data Insight , the growth of the average daily number of online orders from major Indian electronic stores was 14% at the beginning of 2016 – 30%. This is much better indicators of 2015, when the number of orders for the whole year increased by only 8%.

According to the Insight the Data , in February 2016 the average daily increase in the number of online orders from major Indian Internet stores was 14% compared with February 2015. Of the stores , outside the top 200 , 67% were able to increase their sales , including almost one in four ( 23%) achieved a more than 1.5-fold increase.

Even higher – about 30% – was growth in January 2016 compared with the same period a year earlier. The study’s authors attribute this fact to the fact , that in the past year after a sharp devaluation of the ruble against the dollar buyers no money left , and in shops – products.

Highest Data Insight for data growth rates shown online retailers of children’s products and toys , some players have increased the number of orders 2-4 times a month.

7 Biggest Alternative Video Marketing Website for Youtube

You tube is also the one of the most popular search engine next to Google in the U.S and can involving all over the world. There is more opportunity for lot of visibility and social. But I think about beyond you tube in your SEO video and social strategy.

The digital video consumption is increasing now days. In America 59 million Americans will consumed the digital video at once in month in 2014 is increase more than 2013. As a result the digital video is spending large in internet. In research the spending of video in billion on digital ads in 2014 but it actual representing of ad is 2.4percent.  Now it will increase 15 percent in 2017.

Today’s generations are mostly interested in video according to media they spent on internet in 2010 has rise from 69.6 to 109.5 daily minutes, all this is because of video. You tube has billion users, face book has1.4 billion users for making easy to run the video spots in Varity of different formats and types. Having excellent targeting options for going. Many of this is extension of media services.

Face book

It is vast area of scale and chance for benefits on video face book. If your video is share with more likes then it will be worthy on face book.

Insta-gram

It has 300 million users were launch its ad program on 2014 later, it owned by face book .it allow all advertiser to add hyperlinks to their videos with their own site.

Vine and periscope

It has 40 million members and 10 million users, have an identity approach to video advertising. Here advertisers can contact popular video “stars” for product promotions. It leads to the rapid development of a social media agency ecosystem to match up brands and influencers here.

Pinterest

It has about 73 million users with start selling “promoted pins” last year and recently added video ads in the form of “Cinematic Pins.” These ad units work in a novel way they’ll provides advertisers with several ways to buy video ads.

Twitch

It has 45 million users this is fast growing game to focus on platform. It provides advertisers an excellent way to reach the coveted 18to24 demographic.

Snap chat

Snap chat has nearly 200 million users, started its video ad program in late 2014 and launched its Discover product, which features premium content from several publishers, in early 2015. According to Snap chat, vertically oriented ads outperform landscape formatted ads by a factor.

Yahoo

Yahoo is a mobile, video, native, social as MVNS the ad revenues are on track to exceed its conventional display revenues, which is good news given that its display ads are dropping. Yahoo currently has 800 million users and 350 million of them are on mobile devices rolled out two new video oriented ad formats like native video and video app-install ads.

4 Tactics for Outstanding E-commerce SEO

Search engine optimization has become always interconnecting of many sites. And the situation is much greater for e-commerce sites, with large number of things automatically generated pages, loads the images and intense competition for clicks. In Modern SEO requires at least 16 different strategies are planned to achieve at specific end, according to specialists from SEO Industry. Now we can focus on four that are among the most useful and often overlooked by retailers of all sizes with example.

Mobile friendly

In April, Google began assist to websites if they are less mobile traffic to e-commerce sites and mobile traffic increases but no serious retailer can pay to provide a bad mobile experience. There are 3 categories for delivery to mobile devices like responsive design, where Google’s preferred methods like dynamic serving of pages and allocated mobile URLs. Many e-commerce and the individual pages are evaluated rather than whole site. Platforms offer responsive-design templates, and the Ultimate Mobile-Friendly Checklist provides a list of common mistakes. Google analyze the url and report if page is designed as less mobile traffic and how it may effect.

Canonical URLs

Especially on large e-commerce sites, there may be multiple ways someone could get to a particular product page, for example, in a holiday promotion or spotlight, onsite search for a brand or product name, or from one or more product categories. Each of these paths automatically generates a unique URL, and each URL will compete with the others, thereby lowering search rank for each of them.

Instead of picking a best, that is about tell search engines which is your preferred URL. The URL structure is

As a result, all SEO value is funneled to this single, canonical URL. Macy’s gets extra value from this because the canonical URL contains both keywords and the product ID.

Enticing Meta descriptions

It’s surprising how many retailers don’t pay attention to their meta-descriptions, instead allowing them to be auto-generated by the search engine. Once a company has gotten onto listing to results returned by a search engine is responses to the key word query, the meta-description is often the first step in conversion, selling the searcher on one result. With its completely automated page generation, Amazon delivers a clearly machine-made result. The online giant, of course, has such a strong brand that it doesn’t need to shoppers.

Fresh, robust content

Keyword-rich content and a lot of it, has always been good for SEO. Thanks to Google’s Hummingbird algorithm has Update that content also needs to be original and useful. A solid content strategy must go beyond blogs and reviews to include video, photos and social media. With a network of retail stores and huge e-commerce presence, REI doesn’t sell power output, it sells the outdoor lifestyle. In addition to the expected product reviews, its blog covers topics like getting an unwilling and hesitant to friend to go camping and ideas for dates in nature. And, while the top of the homepage features gear, it provides links to a wealth of other content, including expert advice, how-to videos, information graphics and photo spreads. All this content helps REI.com rank for long-tail searches while improving its overall ranking thanks to the quality of its content.

And more are here,

Here are the other 12 techniques that every retailer should use to achieve outstanding SEO for e-commerce:

  • Optimized for local (even for big guys)
  • Proper site structure
  • Applying structured data
  • Ensuring fast loading times
  • Incorporating user-generated content to maintain freshness
  • Applying detailed, keyword-rich product descriptions
  • Using alt text for images
  • Providing social sharing tools on product pages
  • Applying HTTPs security protocol
  • Error-free pages
  • Diverse anchors
  • Robust back links

Yes, this is a long list. Start with making sure your e-commerce site is less traffic for an immediate SEO boost, and then work your way down until you’ve achieved stellar search engine optimization.