Search engine optimization has become always interconnecting of many sites. And the situation is much greater for e-commerce sites, with large number of things automatically generated pages, loads the images and intense competition for clicks. In Modern SEO requires at least 16 different strategies are planned to achieve at specific end, according to specialists from SEO Industry. Now we can focus on four that are among the most useful and often overlooked by retailers of all sizes with example.
In April, Google began assist to websites if they are less mobile traffic to e-commerce sites and mobile traffic increases but no serious retailer can pay to provide a bad mobile experience. There are 3 categories for delivery to mobile devices like responsive design, where Google’s preferred methods like dynamic serving of pages and allocated mobile URLs. Many e-commerce and the individual pages are evaluated rather than whole site. Platforms offer responsive-design templates, and the Ultimate Mobile-Friendly Checklist provides a list of common mistakes. Google analyze the url and report if page is designed as less mobile traffic and how it may effect.
Especially on large e-commerce sites, there may be multiple ways someone could get to a particular product page, for example, in a holiday promotion or spotlight, onsite search for a brand or product name, or from one or more product categories. Each of these paths automatically generates a unique URL, and each URL will compete with the others, thereby lowering search rank for each of them.
Instead of picking a best, that is about tell search engines which is your preferred URL. The URL structure is
As a result, all SEO value is funneled to this single, canonical URL. Macy’s gets extra value from this because the canonical URL contains both keywords and the product ID.
Enticing Meta descriptions
It’s surprising how many retailers don’t pay attention to their meta-descriptions, instead allowing them to be auto-generated by the search engine. Once a company has gotten onto listing to results returned by a search engine is responses to the key word query, the meta-description is often the first step in conversion, selling the searcher on one result. With its completely automated page generation, Amazon delivers a clearly machine-made result. The online giant, of course, has such a strong brand that it doesn’t need to shoppers.
Fresh, robust content
Keyword-rich content and a lot of it, has always been good for SEO. Thanks to Google’s Hummingbird algorithm has Update that content also needs to be original and useful. A solid content strategy must go beyond blogs and reviews to include video, photos and social media. With a network of retail stores and huge e-commerce presence, REI doesn’t sell power output, it sells the outdoor lifestyle. In addition to the expected product reviews, its blog covers topics like getting an unwilling and hesitant to friend to go camping and ideas for dates in nature. And, while the top of the homepage features gear, it provides links to a wealth of other content, including expert advice, how-to videos, information graphics and photo spreads. All this content helps REI.com rank for long-tail searches while improving its overall ranking thanks to the quality of its content.
And more are here,
Here are the other 12 techniques that every retailer should use to achieve outstanding SEO for e-commerce:
- Optimized for local (even for big guys)
- Proper site structure
- Applying structured data
- Ensuring fast loading times
- Incorporating user-generated content to maintain freshness
- Applying detailed, keyword-rich product descriptions
- Using alt text for images
- Providing social sharing tools on product pages
- Applying HTTPs security protocol
- Error-free pages
- Diverse anchors
- Robust back links
Yes, this is a long list. Start with making sure your e-commerce site is less traffic for an immediate SEO boost, and then work your way down until you’ve achieved stellar search engine optimization.